Why this step exists
The free audit gives direction and first observations
This step is where real work begins
Here we stop describing symptoms and start building a plan that can actually be implemented
What we look at
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Your website structure and key pages
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How clearly your offer is communicated
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What people search for when looking for services like yours
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How visitors currently find your site through Google
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What prevents the site from turning visits into enquiries
What you receive
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A clear, written action plan
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What to change first, second, and later — with reasons
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What pages or content need to be created or improved
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How SEO and Google Ads should work together
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What needs to be tracked to understand progress
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Budget scenarios:
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minimum (safe start)
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comfortable (stable growth)
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growth-focused (faster progress)
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How we approach budget
We don’t guess budgets and we don’t sell fixed packages.
Budget is discussed as part of the plan — based on:
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your goals
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competition and demand realistic pace of work
You see different scenarios and choose what feels right for your business.
How this step works in practice
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Work is done in writing
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You receive a structured document, not raw notes
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We walk you through the logic if something is unclear
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Typical turnaround time is agreed upfront
What happens after the plan
Once the plan is ready, you decide how to proceed.
If you want the plan implemented — we move to Step 3: Implementation & planned work.
This is where the strategy turns into real changes on the website and in Google.
Clear plan · Priorities · Budget scenarios
No long-term commitment